ILS Syndication Overview

What is ILS Syndication?

This is just a fancy way of saying “Funnel will automatically send your availabilities to the ILS sites like apartments.com, Zillow, Rent.com, etc. Funnel does this automatically and without you needing to log in to each different ILS to make manual updates!

How Does It Work?

If you are accustomed to manually logging in to each ILS site (apartments.com, zillow.com, etc.) that you have a subscription with and making changes to pricing, availability, floorplans, photos, amenities, specials, and all the other pieces of information that an ILS site will display for you, then Funnel just became your new best friend.

• ILS Syndication - Funnel will pull pricing and availability from your pricing or property management system into the Funnel system via an integration.

From there, Funnel will automatically send all of your available units and information to the ILS sites that you subscribe to!  Like this:

But that’s not all, folks! In addition to automatically sending your availability  information to your web marketing sources, Funnel will also automatically create guest cards in the Funnel system for you! Like this:

Long gone are the days in which you receive an email notification that a lead is interested in your property from say….. Apartments.com, only to have to manually create a guest card for that lead to track your follow up and document the info and preferences of the lead. With Funnel, you’ll still get that email notification. But when you log in to Funnel, your new lead and all the information they gave you will be there waiting for you.

Can You Show Me an Example?

We could talk about this all day but it might be easier to just show you what we’re talking about. So… let’s say that a lead (Jackie Burns) Googles the name of your apartment community. In the top results they see an ad for your community on apartments.com. They click on that link and it takes them to a website that will look something like this:

Jackie likes what she sees and decides to submit a contact form. You can see an example of what this might look like above. When they send the contact form, they mention in the notes that they would like to tour a 2 bedroom apartment the following day. Then they submit the form. Now what happens? A few things:

• You will receive an email that a lead has submitted their information from apartments.com
• A guest card will automatically be created in Funnel. You can find that guest card by navigating to Funnel > Prospects > All Contacts and search for the name of the person or use the filters to find your most recent guest cards:

• Optional:  An automated email can be sent to Jackie either immediately or a predetermined amount of time after she submits her guest card. This email will use her name to address her, will have a tour scheduling link in the email, and will use artificial intelligence to read her note and determine that she would like information on your 2 bedroom apartments.

FAQs

Q: Can I create the content in these automated messages?

A: You sure can! Contact your Funnel rep and we’ll help you!

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Q: Which ILS sites will you send our available units to?

A: That depends on the ILSs that you currently use! Funnel can push availabilities to any ILS that you use.

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Q: How do I email, text, and make phone calls in Funnel?

A: You can find detailed user guides for all processes in Funnel in the Support section knowledge base!

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Q: Can I turn off the automated emails?

A: You can! If you decide to not use automated emails, reach out to us at [e-mail] and we’ll help you disable them.

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