How to Manage Lead Acquisition Costs in Funnel

How to Manage Lead Acquisition Costs in Funnel

Overview- Funnel offers the functionality to manage and report on your marketing costs in Funnel. You can see how to access and manage these by following the steps below.

1. Navigation- From the Dashboard, click on your name in the upper right corner and select Settings from the dropdown menu.

2. Open Marketing tab- After the settings page has opened, click into the Marketing tab and scroll down to the Lead Source Acquisition Cost section.

 

3. View property/lead source- From here you can hover over any Lead Source and the options to edit or remove will appear and be available to select.

4. Add new Acquisition Cost- You're also able to add a new Lead Source Acquisition Cost by clicking on the Add Acquisition Cost button on the right side of the page.

5. Enter information for new Lead Source Acquisition Cost- This will cause the following window to pop up. Enter the information pertaining to the new Lead Source Acquisition Cost. Select Add when finished. 

• Per Lead: This is a cost where the client is charged per lead that is entered into our platform
• Per Lease: This is a cost where the client is charged per lease, ex. ApartmentList
• Per Month: This is a cost where the client is spending a certain amount of money per month on a marketing source

  Note: Costs require a start date but do not require end dates. Costs without an end date will apply from the start date to the present day. In all cases, the above cost types are supported. 

  Revised 11/17/2022 | How to Manage Lead Acquisition Costs in Funnel